Colibra Joins Forces With Dubai Tourism


We are proud to announce that we have officially started our first collaboration campaign in partnership with the Department of Economy and Tourism (DET) of Dubai – the largest tourism organization in the world.

To backtrack a few steps, at the end of 2021 Colibra was selected amongst hundreds of other startups from around the world to participate in Intelak’s incubation bootcamp for early-stage startups. Founded and sponsored by Dubai’s DET and Emirates airlines, Intelak is one of the most prestigious incubators in the travel and aviation industry worldwide.

And after an extensive round of pitches, Colibra was, in fact, selected as one of the top 4 travel startups to continue in the incubator and benefit from the valuable business mentorship of industry experts to further refine our idea and our app.

Final pitch in front of Intelak’s principal partners and awards during the closing ceremony at Emirates Airlines’ HQ.

Immediately after the successful completion of the Intelak bootcamp, Colibra was invited to begin discussions to work on a campaign together with Dubai’s DET. The objective was clear – bring more EU travelers to Dubai.

Due to the COVID-19 pandemic and travel restrictions that followed, Dubai saw a rapid decline in visits in 2020 and 2021. The annual visitors dropped from 16.7 million in 2019 to 5.5 and 7.2 in 2020 and 2021 respectively. Given that almost 40% of tourism in Dubai originates in Europe, DET has rightfully decided the EU should be one of its prime targets to focus marketing efforts on. 

This is where Colibra comes to the rescue. 

Monday (24.10.2022) saw the beginning of the first stage of our mutual collaboration with DET. This endeavor is a proof-of-concept project and will run for 60 days initially. 

Colibra’s solution “Fly Now, Pay if Okay” is helping people get back to traveling in these otherwise uncertain times for the aviation industry and is certainly on point when it comes to boosting travelers’ confidence in airlines again. Furthermore, the app currently shows welcome screens featuring offers for booking cheap tickets to Dubai without the worry of delays or cancellations. 

With the beginning of this collaboration campaign, we also launched a marketing campaign, sponsored by DET, focusing on the European market and people interested in travel.

The campaign is mostly on social media and search engines, but also includes PR, TV interviews and featured articles.

The next and perhaps more difficult step is analytics and reporting of the results of our combined efforts. We need to analyze both the app and the marketing campaign: the app in terms of functionality, UI ease of use and user confidence in our service; and the marketing campaign in terms of target audience, price of conversion and advertising parameters. 

So far, in just five days, we have seen a doubling of our current users, with more than half of them searching for flights to Dubai in the next three months. 

Stay tuned for more information on Colibra’s future developments.